Project Type: Retail

Project Name:Primitive Shanghai 

Project location: China Shanghai

Building area: ~100 sq.m.

Project scope: Design-Build Contract

The Primitive is an outdoor product brand under Yongkang Primitive Outdoor Products Co., Ltd. The brand is committed to providing consumers with high-quality and cost-effective outdoor equipment based on the core concept of "honesty and integrity, easy to use and not expensive".

As the first store of primitive people in Shanghai, our store showcases a full range of camping equipment, including tents, canopies, mats, sleeping bags, folding tables and chairs, barbecue equipment, outdoor lighting, and more. In the outdoors, you are a primitive person ". The brand mission of primitive people is to allow more people to enjoy the fun of the outdoors. Therefore, in the design of the store, the simplest display design is also restored, using micro cement, cork board, particle board, wooden hole board, glass display rack as the main decoration materials, the simplest design and materials, advocating consumers to return to nature and enjoy outdoor life.