Project Type: Office

Project Name: YOUKU Beijing

Project location:  Beijing,China

Project area: ~12000 sq.m.

Project scope: Design-Build Contract

As the first long video platform established in China, Youku was founded in 2006. In 2012, Youku and Tudou merged to form Group. After being acquired by Alibaba in 2016, it became the core engine of Alibaba Entertainment. Youku adheres to the concept of "going all out for good content" and is committed to creating a high-quality content ecosystem.

"The world is watching" is the original slogan of Youku. In terms of space design, openness and inclusiveness are the top priorities of planning, integrating the corporate culture of "cooperation first, one person, one mouth, three networks in one", focusing on humanistic ideas, and taking comfort and efficiency in the multi screen Internet era as the planning goal. The space design is flexible and orderly, personalized and inclusive.