Project Type: Enterprise Office

Project Name: Interior Decoration Project of Heyi Film Office

Project location: China Beijing

Project area: 1200 square meters

Project scope: Design and construction general contracting

Heyi Film is a film company under the Heyi Group (Youku Tudou Group). The company relies on big data and O+O (online and offline integration) model, focusing on film investment, joint production, film and television promotion, filming and production, and marketing. Its business scope covers IP incubation, new actor cultivation, and fan interaction platform construction.

Heyi Film is located in the 751 Art Park in Beijing, which is a standalone office building consisting of internal offices, a 100 person screening hall, a coffee bar, a reading area, a gym, and other functions. The brand logo of Heyi Film is the image of a little girl holding a colorful balloon, showcasing the characteristics of agility, diversity, and creativity. The overall interior design style also incorporates this element, with simple lines and bright colors as the main focus, creating a relaxed and pleasant office atmosphere. The design incorporates a large number of colorful elements and curved lines into the space, echoing the brand's elements and dynamic texture. At the same time, it is paired with soft lighting and natural materials to enhance the warmth of the space. In addition, the design also emphasizes functional zoning and smooth flow of traffic, creating a creative office environment that combines efficiency and comfort.